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Health Promotion Strategies and Methods (Australia Healthcare Medical Medical)

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Home » Books » Science » Medicine » Health Policy

Health Promotion Strategies and Methods

Australia Healthcare Medical Medical

By Garry Egger, Ross Spark, Rob Donovan

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Format: Paperback, 260 pages, 2nd Revised edition Edition
Other Information: 50 illus
Published In: United States, 31 December 2004
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Health promotion encompasses a vast range of health and disease topics and an equally diverse range of settings and population groups. This revised edition of Health Promotion Strategies & Methods continues to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. Features: a practical guide to undeerstanding and implementing health promotion programs for practitioners and students in the health sciences, health promotion, medical and nursing fields; clear, precise text supported b diagrams, tables, and illustrations; concise and logical framework; contemporar academic research, literature and practice inform the theory presented; revised edition incorporates updated information and new references.

Table of Contents

Chapter 1: Towards better health Chapter 2: Health and human behaviour Chapter 3: Focus on the individual Chapter 4: Focus on groups Chapter 5: Focus on populations I: social marketing and the media Chapter 6: Focus on populations II: community approaches Chapter 7: Focus on populations III: environmental approaches Chapter 8: Factors influencing strategy selection Chapter 9: Putting it all together: planning and developing health promotion initiatives Chapter 10: Skills, tools and competencies for health promotion

About the Author

Garry Egger MPH PhD MAPs is the Director of the Centre for Health Promotion and Research in Sydney and an Adjunct Professor in Lifestyle Medicine at Southern Cross University in Lismore NSW. He has worked in clinical and public health since 1972, and has been a consultant to the World Health Organisation, Industry and several government organisations, as well as being involved in medical and allied health education. He is the author of 25 books, over 100 scientific articles and numerous popular press articles and appearances. Dr Ross Spark is the Director of the Tropical Public Health Unit Network for Queensland Health, based in Cairns, a position he has held since 1993. Ross has spent most of his career in northern Australia, primarily involved with tropical and Indigenous health issues. He was Senior Research Fellow in the School of Public Health at Curtin University in Perth from 1989-92 where he conducted health promotion research in the Kimberley region. Prior to that he spent five years as Director of Health Promotion Services with the Northern Territory Department of Health in Darwin. Ross has undergraduate degrees (B.Ed, B.A) from the University of Queensland, a Master of Science degree (in public health) from the University of Oregon and a PhD from the School of Public Health at Curtin University in Perth. He holds adjunct academic appointments as Associate Professor in the School of Public Health at Curtin University, the School of Population Health at the University of Queensland and the School of Public Health and Tropical Medicine at James Cook University. Ross has also consulted internationally in the Asia-Pacific region in the area of public health and health promotion for AusAID, the Secretariat of Pacific Communities and the World Health Organisation. Professor Rob Donovan (PhD Psychology) is a registered psychologist. He holds the Cancer Council of WA Chair in Behavioural Research and is Director of the Centre for Behavioural Research in Cancer Control in the Division of Health Sciences at Curtin University. In 1974 he founded a market & social research company, which achieved a premier reputation in Australia and was acquired in 1998 by NFO-WorldWide. He has held marketing positions at the University of WA, Pace University, New York University and the University of Georgia, and has been a visiting scientist at the US Centers for Disease Control and Prevention in Atlanta, Georgia. He has over 30 years experience in conducting research and developing communication strategies to achieve belief, attitude and behavioural change for state and commonwealth governments, NGOs and national brand advertisers. He is (co) author of over 100 refereed journal articles and book chapters in psychology, health and marketing, and has (co) authored three books on health promotion, the media, and social marketing. In addition to behavioural aspects of cancer control, he has a diverse range of interests having served on the National Expert Advisory Committee on Tobacco (NEACT) and the Australian Health Minister's National Obesity Taskforce Scientific Reference Group, and is a member of the Western Australian Domestic Violence Campaign Advisory Committee and the World Anti-Doping Agency's Ethics and Education Committee.

EAN: 9780074715000
ISBN: 0074715003
Publisher: McGraw-Hill Australia
Dimensions: 8.8 x 5.9 x 0.5 centimetres (0.32 kg)
Age Range: 15+ years
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