Purna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.
"There are few people out there that understand content marketing
and how it drives business impact more than Purna Virji. Her book
brings together decades of experience in one of the fastest
evolving and most critical areas of marketing today. Not only will
you walk away with a better understanding of how we got to where we
are, but a step-by-step plan on how to create, deliver and measure
content that won't just drive growth, but will build a brand your
customers will love and advocate for on your behalf."
*Joanna Lord, Global CMO & Marketing Advisor*
"If there's someone who we can all learn from about high impact
content marketing, that is Purna! She's one of the savviest, most
experienced, well-rounded, empathetic digital marketers I know, who
has developed some of the most compelling content I've ever
read."
*Aleyda Solis, International SEO Consultant & Founder, Orainti*
"Less is more and relevancy is key. In typical Purna-style with
some hilarious examples, this book makes content marketing easy to
apply with timeless principles. A must read for every marketer to
remind us that despite sophisticated technology and algorithms,
it's still about people."
*Mascha Driessen, Vice President, Continental Europe Microsoft
Advertising*
"High-Impact Content Marketing is a thoroughly enjoyable and
eminently readable guide for content and marketing professionals
who are navigating this moment of singular change. Just as AI
powered by large language models disrupts the industry, Purna Virji
has created the essential manual to help content professionals not
just navigate the storm, but to thrive in a world where behavioural
science and human empathy will be the superpowers that help content
professionals stay ahead of the machines. The book is chock full of
useful tips, inspirational anecdotes, and practical frameworks to
help even the most skilled communicators thrive in a changing
world. Truly, a must read for content marketing professionals!"
*Keith Boyd, Senior Director, Employee Experience, Microsoft*
"Content marketing has no end. It always has room for fine tuning
to stay competitive and to adapt the market shifts. This book is a
comprehensive ultimate guide for the content marketer at any level.
It covers the causes and effects, and solutions for a variety of
scenarios. Keep it within your reach at work."
*Motoko Hunt, President, International Search Marketing Consulting,
AJPR*
"High-Impact Content Marketing is a game-changing guide that offers
a fresh, holistic perspective on content creation and strategy,
drawing from Purna's extensive experience in diverse industries and
roles. With its practical, easy-to-apply and evergreen principles,
this book paves the way for a new, more zen approach to marketing
that transcends content marketing alone. Its focus on creativity,
trust, empathy and leveraging AI to amplify our humanity makes
High-Impact Content Marketing the essential guide for marketers
seeking to connect, empower and inspire in a fast-paced digital
world."
*Jenise Uehara, CEO, Search Engine Journal*
"I am thrilled to endorse Purna Virji's ground-breaking book on
content marketing, which couldn't have come at a more opportune
time. As the world of marketing continually evolves, it is
essential for marketers to stay ahead of the curve and adapt to the
changing needs of their customers. This book, with its focus on
practicability, analysis and customer needs provides a refreshing
perspective on how to future-proof your content marketing
strategy."
*Prof. Dr. Sepita Ansari Pir Seraei, Professor of Digital
Marketing, Hochschule für angewandtes Management*
"I learned my favourite metric from Purna - ROTS - return on time
spent. Purna's ideas have been battle tested for years across a
multitude of industries. This book is sure to become your go to
guide for building sustainable, high return-on-effort content."
*Aaron Levy, VP of Paid Search, Tinuiti*
"The ultimate reference guide for content marketing planning and
execution. The frameworks here can scale up or down and apply to
any industry, a must have for teams of one or one hundred."
*Elizabeth Marsten, Vice President, Commerce Strategic Services at
Tinuiti*
"Purna's book is a game-changer for anyone looking to bridge the
gap between content creators and the c-suite. Having watched her in
action, I know that Purna has the unique ability to help audiences
understand the value of content in the long-term, taking an
empathic, audience-focused approach that challenges readers to
think beyond what Google wants and instead focus on what's right
for the searcher. The real-world examples make this book a
must-read for anyone seeking to communicate effectively with
executives and solve the right problems with the right content at
the right time. In a world full of quick tips and tricks, this book
grounds you in an approach that should stand the test of time,
that's why I would consider this a must read. Tricks come and go,
understanding how to solve problems for customers and communicating
that value to inspire action does not."
*Wil Reynolds, VP Innovation, Seer Interactive*
"This isn't a traditional content marketing book. Purna Virji
covers everything from step-by-step audience anthropology to
competitive analysis, to specific creative tactics, to
distribution. It's a perfect guide for new content strategists and
old pros who are looking to reset."
*Ian Lurie, Digital Marketing Consultant*
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