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Holistic Retail Design


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Table of Contents

preface market, warehouse, museum the strategic situation of retail and consequences for holistic retail design strategy market competetive and communicative strategies for retail archetypes strategy in application authentification contextualization curated deconstruction exclusivity fusion gamification mystification news value participation poesy prosuming ritualization simplicity storytelling trading up transformation application and customer touchpoints stationary frontage/window store/design signage packaging digital web/devices media advertising editorial event promotion best practice picture credits imprint

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Holistic Retail Design is setting up a theory on design of retail formats and shopping experiences.

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