* Press release creation, developing unique pitch angles and talking points * Targeted/personalized pitching to coordinate media coverage with: * genre-specific reviewers/bloggers * niche media catering to intended readership * New Jersey area media * local mainstream media where any public book events are scheduled * radio programs targeting women over 50, baby boomers, and left-leaning audiences * Targeted event pitching with groups interested in topics covered in the book. * Advising on bookstore stock signings/meet-and-greets. * Goodreads promotional giveaway, 5-star ratings and reading lists. * Social media support.
An astrologer once told Rifka Kreiter that a certain planetary conjunction in her chart signifies "an unusual life, full of unexpected happenings," and this has certainly proved true. She studied acting at New York's High School of Performing Arts, philosophy at City College of New York, and clinical psychology at Adelphi University. She worked as a waitress, hat-check girl, and hearing researcher. She was Continuity Director at a New York radio station and Assistant Convention Manager at the Concord Resort Hotel. More recently, she tutored SAT Prep courses and was Assistant Director of Admissions at a rural community college. Since 1976, she has been following an ancient yogic path; she lived in a meditation ashram for ten years, and traveled to India three times during that period. Kreiter lives in suburban New Jersey with her partner. She blogs at homefreechildofthe60s.wordpress.com.