Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.
'Anyone who lies should read this book. And those who claim not
to tell lies are liars. So they should read this book too. This is
a fascinating, learned, and funny book that will make you a better
A.J. Jacobs, author of The Year of Living Biblically and Drop Dead Healthy
'Dan Ariely ingeniously and delightfully teases out how people
balance truthfulness with cheating to create a reality out of
wishful-blindness reality. You'll develop a deeper understanding of
your own personal ethics-and those of everybody you know.'
Mehmet Oz, MD; Vice-Chair and Professor of Surgery at Columbia University and host of The Dr. Oz Show
'I was shocked at how prevalent mild cheating was and how much
more harmful it can be, cumulatively, compared to outright fraud.
This is Dan Ariely's most interesting and most useful book.'
Nassim Nicholas Taleb, author of The Black Swan
'A captivating and astute study [...] In his characteristic spry, cheerful style, Ariely delves deep into the conundrum of human (dis)honesty in the hopes of discovering ways to help us control our behaviour and improve our outcomes.' Publishers Weekly
'Lucid and succinct as always [...] Required reading for
politicians and Wall Street executives'