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About the authors vii Acknowledgements ix Introduction xiii 1 What is business storytelling? 1 2 The importance of business storytelling 15 3 Business storytelling styles 35 4 Crafting your stories 47 5 Making your stories shine 87 6 Practising and delivering stories 107 7 Secret storytelling business 119 8 Getting your stories out there 133 9 Implementing storytelling into your organisation 155 10 Giving it a go 181 Story index 183 Index 185
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.