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Hospitality Business Development
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New or Used: 2 copies from $132.26
"Hospitality Business Development" examines the nature, and unique characteristics, of the concepts, products and services offered in the international hospitality industry. Considering the essential features of the strategic business context, in which any hospitality organization operates, this book relates key strategy development considerations and frameworks to product development. It examines the shifting nature of demand, evaluating consumers behavior and the consequential impacts on consumer/product relationships. It evaluates the critical success factors and challenges of developing new hospitality products. "Hospitality Business Development" contextualizes the issues through case study application in each chapter, which cover a broad range of hospitality sectors including in-flight catering, licensed retail, school catering, fast food and hotels. Equipping students and aspiring hospitality managers with the necessary knowledge, expertise and skills in product development, this book is a must-read for any one studying or working in the hospitality industry. It is the first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes. It explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development. It is written by an expert author team, and in-depth global cases are used to contextualize learning and illustrate practical insight.
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Table of Contents

Part 1: Product Development / Environment 1. Why Product Development? 2. Hospitality Products Part 2: Hospitality Consumer and Product Relationship 3. Hospitality Product and Customer Part 3: Product Planning and Management 4. Product Planning and Funding 5. Product Success and Failure Part 4: Product Development Routes and Process 6. Competitive Advantage Through Product 7. Product Development and Growth 8. New Product Development / Innovation 9. Renovation as a Product Development Tool Part 5: Concluding Remarks Chapter 10. Conclusions and Further Thoughts

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