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Hospitality Business Development

New or Used: 2 copies from $145.49
New or Used: 2 copies from $145.49
Product Description
Product Details

Table of Contents

Part 1: Product Development / Environment 1. Why Product Development? 2. Hospitality Products Part 2: Hospitality Consumer and Product Relationship 3. Hospitality Product and Customer Part 3: Product Planning and Management 4. Product Planning and Funding 5. Product Success and Failure Part 4: Product Development Routes and Process 6. Competitive Advantage Through Product 7. Product Development and Growth 8. New Product Development / Innovation 9. Renovation as a Product Development Tool Part 5: Concluding Remarks Chapter 10. Conclusions and Further Thoughts

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