Warehouse Stock Clearance Sale

Grab a bargain today!

How Brands Grow


Product Description
Product Details

Table of Contents

1. Evidence-based Marketing2. How Brands Grow3. How to Grow Your Customer Base4. Which Customers Matter Most?5. Our Buyers Are Different6. Who Do You Really Compete With?7. Passionate Consumer Commitment8. Differentiation versus Distinctiveness9. How advertising Really Works10. What Price Promotions Really Do11. Why Liyalty Programs Don't Work12. Mental and Physical Availability13. A Final Word

Promotional Information

AdAges Most-Recommended Marketing Book of the Summer 2013

About the Author

Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others. Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.


"When I first met Byron Sharp he told me that the concept of marketing I had been applying for 20 years was the business parallel to medieval blood letting ... and Professor Sharp has the empirical evidence to prove it!' (Bruce McColl, Global Chief Marketing Officer, Mars Inc.) "Compelling insight ... A truly thought-provoking book"(Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President, IPSOS Loyalty; co-author of The Loyalty Cure) "Until every marketer applies these learnings, there will be a competitive advantage for those who do.' (Mitch Barnes, President (Greater China) of The Nielsen Company)

Customer Questions & Answers
Hey guys, Love this site. It's the only place I purchase books from. Just a quick pointer, I think you may have mispriced this book. See competitors links here: http://marketinglawsofgrowth.com/order.html Cheers, Warren - Customer question on
 6 Aug 2018
Our catalogue includes NZ, Australian UK and US items. Suppliers in different countries set their prices independently, so prices can vary over short time depending on stock availability and exchange rates. A price cannot be guaranteed until the order has been placed.
Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling How Brands Grow: What Marketers Don't Know on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top