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How Fashion Works
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Table of Contents

Introduction.

Couture.

Ready-to-wear.

Mass production.

Tailoring.

Menswear.

Dressmaking.

Millinery and accessories.

The designers.

Distribution.

Fashion organisation and calendar.

Considerations for the future.

Appendices.

Glossary.

Bibliography.

Useful addresses and websites

About the Author

Gavin Waddell, whose experience of fashion is wide ranging, has worked as a designer for two of London’s top couturiers, as a ready-to-wear designer with his own label, as a forecaster, menswear designer and illustrator and more recently as a writer on the subject. As an educator he has run three of Britain’s foremost fashion schools and performed the role of assessor, external examiner and advisor to many of the country’s leading colleges and universities. He studied fashion design at Saint Martin’s School of Art London and has had his work featured in, amongst others, Womenswear Daily, Vogue, Harpers and Queen and The Times.

Reviews

It is thoroughly researched, attractively presented and appealing in its unpretenious style. It is accessible, pertinent to different levels of expertise, and provides a distinctive insight to the fashion industry. Journal of Fashion Marketing and Management, vol 10, no 1; 2006

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