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How To Fly A Horse
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How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how 'new' comes to be.

About the Author

Kevin Ashton began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the "Internet of Things." He went on to cofound the Auto-ID Center at MIT and led three successful start-ups in the field. His writing about innovation and technology has appeared in The New York Times, the Atlantic, Quartz, and Medium.

Reviews

"Ashton is persuasive ... His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be." * Observer *
"An inspiring vision of creativity that's littered with practical advice, and is a cracking read to boot." * BBC Focus *
"Many of these anecdotes are rather lovely - a chapter on the credit denied female scientists is fascinating" * Daily Telegraph *

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