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How We Make Up Our Minds


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About the Author

Dr. Colin Benjamin OAM, FAICD is an internationally-recognised Australian polymath and futurist, a global leader in research and future trends, Scientific Advisor at Gooroo, Chairman of Cultural Infusion, Director General of 'Life. Be in it.'(TM) and the creator of strategic thinking tools. Over 40 years of research, Dr. Benjamin has built, tested and refined ColourGrid(TM), an innovative tool that has been used to inform the strategic direction and culture-change initiatives of many major Australian and international enterprises.


David Greenhalgh
International Strategic Marketing Executive
I found this book by Dr Benjamin illuminating. It reminded me of the importance of knowing oneself,
knowing what one wants to do, and what one is capable of doing.I worked with Colin Benjamin on a change management program at the Australian subsidiary of a
leading Japanese vehicle maker, to deliver alignment between Vision, Mission, and the cascading of
objectives, to achieve the President's goals.This objective was achieved, and I believe this book represents the next step in the evolutionary process
of strategy development.This material empowers individuals, communities, and/or corporations to harness the power of the
mind in a positive manner to achieve outcomes, whether this be the employment of an individual's
resources, or the achievement of worthy corporate goals.This book takes us to a three-dimensional tool-shed that helps us understand ourselves, and others, in
the achievement of strategic outcomes, and to clearly see the gaps that exist in our thinking process.
Strategy is, quite simply put, an action plan with checks to achieve a specifi ed outcome. This book
shows the individual how they can decide to do this.Amanda Gome
CEO, Notable Media and Founder of SmartCompany

Finding someone a job - and the right job - especially in the rapidly-changing world of work is one
of society's big issue and the focus of this new book from Dr Colin Benjamin OAM, FAICD, one of
Australia's leading futurists. Colin has helped many Australian corporates and entrepreneurs set a
new course for their business through rapidly changing environments. Now the former social scientist
has combined formidable research, knowledge and experience to create a simple system to help
job providers and seekers create and build sustainable employment. A remarkable contribution.To learn more, contact Dr Colin Benjamin, Gooroo Scientifi c Advisor and Global Futurist in an email: To experience the Gooroo ColourGrid(TM) approach and get a brief summary of dominant
patterns of thinking, visit

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