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How to Ask Survey Questions


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Table of Contents

How to Ask Survey Questions: Learning Objectives Ch 1. Asking Questions: A Matter of Context Checklist for Deciding the Survey's Context Guidelines for Asking Survey Questions Guidelines for Using Conventional Language When Asking Survey Questions Ch 2. Keep Questions Closed or Open them Up? Open-Ended Questions Closed or Closed-Ended Questions Checklist for Deciding Between Open- and Closed-Ended Questions Ch 3. Responses: Choices and Measurement Response Choices Categorical or Nominal Measures: How to Get Them Categorical Responses and Who Is Eligible Categorical Responses Are Exclusive Categorical Responses Are Inclusive Categorical Responses and Meaning Questions With Ordered Responses: How to Get Ordinal Data Using Common Rating Scales Guidelines for Asking Closed Questions and Determining Ordered Responses or Scales Numerical Measures Ch 4. Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey Questions Feelings and Intensity: Getting at the Attitude Recall and Time: Getting at Behavior Regulating Difficulty and Threat: Getting at Knowledge Demographics: Who Are the Respondents? Age, Income, and Education Guidelines for Asking Questions on Vital Statistics and Demographics Ch 5. Special Survey Questions: Factorial, Conjoint, and Online Facturial Survey Questions: Constant or Changeable Beliefs? Guidelines for Creating Factorial Survey Questions Conjoint Analysis Questions: Which Do You Prefer? Online Survey Questions Dropdown Lists Select One Check All That Apply Several Questions With the Same Response Choices Open-Ended Questions Ch 6. Survey Question Techniques for the Survey Team: The Focus Group Focus Group Questions Checklist for Conducting a Focus Group Checklist for a Good Focus Group Question Sequence Exercises Answers Suggested Readings Glossary About the Author

About the Author

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.


"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" -- Bonnie Rader

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