About the Author

Based in Singapore, J C Sum is an illusionist, magician and illusion designer working in Asia, Europe and the Middle East. He has 20 years of international experience performing for corporate & special events, luxury cruise liners, theaters, showrooms and television. J C Sum's work and celebrity have been recognized by both the regional Asian mainstream media and the international magic trade media. More than 120 million people have watched J C's magic in 27 countries. J C has been called "Singapore's most famous magician" by The Straits Times and "Singapore's Celebrity Magician" by TODAY as well as acknowledged as "truly one of the world's top illusion acts" by MagicSeen magazine. AsiaOne notes that he is "one of the most celebrated magicians in Asia" and The Business Times credits J C as "bringing magic to the mainstream in Asia." Offstage, J C is a creative entrepreneur, content creator and investor. He holds a B.A. in Sociology and English Language with a minor in Philosophy from the National University of Singapore. J C is world-recognized for his contributions to the illusion arts with his critically acclaimed books on original illusion designs & presentations that have been bought by hundreds of magicians in over 40 countries. He is also the creator of three extensive resource websites for the theatre and entertainment industries: Illusionbooks.com - An extensive online resource for illusionists. BackstageBusinessAcademy.com - A website dedicated to educating entertainers in business, marketing and investing. MagicKabukiDrop.com - The world's most comprehensive resource site on Kabuki Drops, a stagecraft technique and curtain release system. Since 2008, J C has given numerous talks locally & overseas on his perspective and approach to his business including TEDxNTU, TEDxCQ and Passion Unleashed talks. He also has a presentation entitled "Technology, Engineering & Design in Magic." He has been nominated for a "Spirit of Enterprise" business award and has been featured in leading business publications such as The Business Times and The Edge.