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How to Build an Online Business


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Table of Contents

About the author vii Acknowledgements ix Preface: What's your 'pinch of salt'? xi Introduction: The state of play xvii Step 1: Mindset 1 How to develop an entrepreneurial mindset 1 Mindset #1: Trust your crazy ideas 3 2 Mindset #2: Take action 15 3 Mindset #3: Look ahead 23 4 Mindset #4: Know what business you're in 39 5 Mindset #5: Know what problem you're solving 47 Step 2: Minimum viable product (MVP) 57 How to create an MVP to launch your startup 6 How to come up with a great business idea 59 7 What is a minimum viable product (MVP)? 69 8 Anatomy of a startup 81 9 How to bumble your way to success 87 Step 3: Momentum 97 How to harness the technical tools to build your online business 10 7 questions to ask before you build your online business 101 11 Open Access, Open Sesame! 115 12 Marketplaces: Disrupting legacy industries 121 13 Software hacks every startup should know about 127 14 How to build an information-based business 137 Step 4: Marketing 145 How to get found, get traffic and get sales 15 Content marketing 149 16 Social influencer marketing 161 17 How to write great headlines that get results 171 18 How to get on page one of Google 179 Step 5: Motivation 193 How to pitch, persuade and influence others to do business with you 19 How to source media coverage for your startup 195 20 How to pitch, present and persuade 203 21 How to prepare a great presentation 209 22 The art and science of business storytelling 229 In closing 245 References 249 Index 251

About the Author

BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at

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