Table of Contents

Introduction: What is an Idea?Chapter 1: Have funChapter 2: Become idea-proneChapter 3. Set your mind on goalsChapter 4: Be more like a childChapter 5: Get more inputsChapter 6: Screw up your courageChapter 7: Learn how to combineChapter 8: Define the problemChapter 9: Gather the informationChapter 10: Search for the ideaChapter 11: Forget about itChapter 12: Put it into action

About the Author

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club's "Creative Person of the Year" award.