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How to Have Creative Ideas
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Bestselling Vermilion author Edward de Bono's new book to encourage creative

About the Author

Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He was a Rhodes Scholar at Oxford and has had appointments at the universities of Oxford, Cambridge, Harvard and London. He has written 63 books with translations into 37 languages. Dr de Bono is the originator of the term 'Lateral Thinking' and now has a network of 923 trainers in 28 countries around the world teaching his methods in business.

Reviews

"The master of creative thinking" * Independent on Sunday *
"Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world" * Times 2 *
"Edward de Bono is a cult figure in developing tricks to sharpen the mind" * The Times *
"Simple, practical and great fun. Best of its kind." * Management Today *
"Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind" * Peter Gabriel *

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