About the Author

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is cofounder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

Reviews

"J.Margus Klaar's book is just the thing for the future designer to read when educating him/herself. However, it is not only for designers in the traditional sense, but also for entrepreneurs, business students, economists."
- Siim Sultson, Head of the Department of Creative Industries, Estonian Entrepreneurship University of Applied Sciences "Good additional reading for first year students service design, product development and other similar fields"
- Gerda Mihhailova, Management Lecturer, Parnu College, University of Tartu "I believe that there are a lot of businesses that would gain more satisfied customers after reading this book."
- Rene Arvola M.A., Lecturer and Chair of Marketing, Tallinn University of Technology

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