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How to Launch a New Product Faster
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About the Author

Elizabeth Cavanagh is a Marketing executive with over 20 years experience in wireless telecommunications and other hi-tech services. She has an MBA from Pepperdine University and a BSBA in Marketing from the University of Arizona. After working for several companies and launching marketing products and programs, a number of best practices began to surface. Elizabeth now shares these best practices through her consulting services, allowing her clients to benefit by being able to: -Launch new products and marketing programs faster -Better understand and service their customers -Align their marketing tactics with their overall marketing strategy What makes Elizabeth unique is that she adds a tremendous amount of value in very little time by being able to see the big picture while managing the tactical end. She simplifies the steps and allows companies to gain valuable insights very quickly.

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