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How to Make People Like You in 90 Seconds or Less!
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Blessed with an irresistible premise and title, this well-packaged self-help book draws its advice from neuro-linguistic programming and a study of interpersonal communication conducted by two UCLA doctors. While its clearly presented techniques may help readers clear communications hurdles in social and professional interactions, this upbeat volume will probably appeal most to readers interested in dating and nurturing romantic attachments. A former fashion photographer who gives "Positive Connection" seminars, Boothman breaks down the process of connecting with people into discrete stepsÄmeeting, establishing rapport and opening up communicationÄand provides simple examples, self-assessments, exercises and sample dialogue. He contends that a key to establishing rapport lies in synchronizing behavior or mimicking the other person's pose, facial expression, gestures, body language and tone of voice. According to the principles of neuro-linguistic programming, Boothman recommends categorizing people according to how they take in information (e.g., visually, aurally or by feel) and responding in kind. Though the book reads like an adapted seminar or puffed-up magazine article, Workman's ambitious promotional campaign and usual canny marketing may well make this little book one of the season's most popular impulse purchases. 20-city author tour. (Oct.) Copyright 2000 Cahners Business Information.

"Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old, trusted friends." -Marty Edelston, Publisher, Bottom Line/Personal

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