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How to Market Yourself in a Week
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The economic reality is that organisations need to be able to continue to invest in their own sustainability which, for some, demands cutting back or returning to their core function. Because of this cutting back, the competition for available jobs is getting progressively fiercer - which is why you have to stand head and shoulders above the rest to be in with a good chance of finding a new job. Get it right and a new job can offer great opportunities and improve your lifestyle by finding a fulfilling new direction - as many have found out. If you do nothing or get complacent you'll stay where you are. This book takes experiences from coaching, mentoring and support programmes normally reserved for senior management and brings them together in one place There is now so much (sometimes conflicting) material to support people looking to move on that I felt it was time to crystallise some of that into a short, practical book that can act as a first point of reference for people seeking a job, new position or somewhere better. Rarely do we think of ourselves as objects or marketable commodities, yet to the employer that is what we are - regardless of banal statements about our people are out most valuable asset. Just watch what happens in an economic downturn. In order to be desirable to an employer you need to package yourself as a commodity that will deliver benefits to the hiring organisation and this demands a change of mind-set. And that is what this book sets out to do, to cause you to think a bit more deeply about how to be more appropriate to an organisation's needs and how to be a bit more desirable than all the other applicants competing for the one opportunity. That said, there is no guarantee that you will get a job, or move on as a result of reading this book; however there should be some ideas and approaches to add to your own and hopefully strengthen your approach to the job market. I wish you every success.
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About the Author

Steve is a Chartered Marketer who graduated in life sciences and ecology - good disciplines for big-picture thinking, he started his career with well known blue-chip companies: Mars, Grand Metropolitan and Gallaher. He has worked with organisations as diverse as Medium and Small enterprises as well as corporations such as BT and HSBC. After more than twenty years in blue chip organisations he has some twenty five years experience in self-employment; he works as a mentor, consultant and strategist with practical experience in outplacement having been outplaced himself, so knows both sides of the desk He has supported redundancy programmes with a number of multinational organisations and for one particular merger achieved more than 92% of people with new jobs inside three months of redundancy; or were billing if self-employed Steve has also published, appeared on BBC Local Radio, teaches management and provides training in development and marketing. He is Programme Director for CMI Training with Business Wealth Ltd.

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