Maxine Paetro is a former advertising executive and the author of nine #1 bestsellers with James Patterson. She lives in New York City.
"Max has always had a way with words, and with this revision to her timeless `how to' guide, she hasn't lost her touch. This book is a great example of news you can use. It is also an example of common sense that, unfortunately, is not always common practice. Write on, Max!" -- Michael Donahue, Executive Vice President, American Association of Advertising Agencies (AAAA) "I recommend the book to every young creative person (and some old ones) who I talk to. I tell them read the book, get a copy of the Communication Arts Annual, and if they still think it's something they want to do, I'll help them in any way I can. I have probably sold a couple of hundred copies over the years and given away dozens." -- Mike Malone, Creative Director at The Richards Group "Maxine's book was my bible and helped me land my first job in advertising. I owe where I am in large part to her." -- Jim Hord, Creative Director at R/GA "If you are trying to break into the ad business, read this book. It's like having a really smart guardian angel whisper all the right things to you. Things that will not only make your book better, but your interview better, your search better, you better." -- Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide To Creating Great Advertising "Buy this book. The latest edition of Maxine Paetro's up-to-the-minute go-to source remains a classic, and still the only book that dares to tell the whole gory truth about how to get into advertising." -- James Patterson, Former Chairman, JWT North America Worldwide Creative Business Director, and best-selling author