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How to Ruin a Business Without Really Trying

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About the Author

MJ Gottlieb is a serial entrepreneur, having owned and operated six businesses over the last 23 years. His clothing brands had distribution in over two thousand stores and fifteen countries worldwide with over a million dollars in monthly revenue. His product appeared in over forty magazines and trade publications, had appeared on network television over seventy times, and was worn by the top celebrities in the sports, music and entertainment industry.MJ also owned & operated a strategic consulting firm and sales agency located in New York City which acting as both a sales agency and as a liaison between new companies looking for capital and/or financing, as well as large companies looking to acquire companies and/or licenses. Clients included Fubu, Drunkn Munky, Negro League Baseball Museum, AST Sportswear, Young Stuff Apparel Group, Jordin Sportswear, Johnny Blaze, Wu Footwear, Super Seven, multi-billion dollar giant Kellwood Enterprises, Phat Farm, Diana Z, Origami, Monarch Clothing, billion dollar Chinese giant Sainty International, Inc., multi billion dollar giant Korean based Samsung America, and a list of others in the sports, clothing, media, and entertainments industries.MJ along with his business partner Gary O'Neil currently own, a blog they created to help aspiring entrepreneurs and startups get their companies off the ground.


"This book takes a new and exciting approach on how to teach entrepreneurs. Learning from the mistakes of someone else's experiences will save them from making similar mistakes in their entrepreneurial journey." --Daymond John, TV Personality/Co-Host of ABC's "Shark Tank""MJ Gottlieb has written a successful book on how to fail--witty, engaging, on the money." --Marvin E. Eisenstadt, Chairman, SWEET 'N LOW?"If I were crazy enough to start a business, I'd read this book first." --David Gelber, Executive Producer, CBS News, Multi-Award Winning Producer, 60 Minutes"I found MJ Gottlieb's book to literally be a bible---a must read---for entrepreneurs. This should be mandatory reading for anyone thinking of starting a business." --Ronn Torossian, Chairman, 5W Public Relations, "One of the Fastest growing Companies in the U.S." Inc. 500"With wit, wisdom and tongue firmly in cheek, this book explores the dark side of Wall Street's version of the American Dream. The truth is most businesses fail. It's time someone took a clear eyed and fun look at why." --Nelson George, co-author of "Life & Def- The business memoir of entertainment mogul Russell Simmons""MJ's observations are as pertinent to a large global organization as they are to a fledgling entrepreneur." --Kevin Hennessey, Managing Director Senior Advisor, Retired, Credit Suisse First Boston" A must read for any new or experienced entrepreneur. Full of valuable real-life start-up miscues and insight from someone not afraid to divulge absolutely everything." --Bret Mactavish, Former Senior Manager, International Basketball Operations, NBA ""How to Ruin a Biz" provides a method of teaching which keeps you smiling while you tackle the issues the whole way through." --Izzy Ezrailson, Former President, LRG Brand

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