COVID-19 Response at Fishpond.com.au

Read what we're doing...

How to Sell to Retail
By

Rating

Product Description
Product Details

Promotional Information

The only book that offers a practical approach to getting your product to retail no matter what size your business Learn how to develop a professional, credible impression of your organization and compete with much larger companies With case studies from magic Whiteboard, Ultimo, Dyson, DIVA cosmetics

Table of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Look Big;
    • Chapter - 01: Identity;
    • Chapter - 02: Presence;
    • Chapter - 03: People;
  • Section - TWO: Plan Big;
    • Chapter - 04: Customer;
    • Chapter - 05: Competition;
    • Chapter - 06: Scalability;
  • Section - THREE: Pitch Big;
    • Chapter - 07: Preparation;
    • Chapter - 08: Selling;
    • Chapter - 09: Negotiation;
  • Section - FOUR: Get Big, Stay Big!;
    • Chapter - 10: Expansion;
    • Chapter - 11: Replication;
    • Chapter - 12: Paranoia!

About the Author

Clare Rayner is one of the most well-known and well respected retail consultants in the UK. Known as The Retail Champion, Clare is engaged by clients as a consultant, professional speaker and business mentor, and is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert. She is the author of The Retail Champion, also published by Kogan Page.

Reviews

"This much-anticipated book fills a gap that will give real, practical knowledge to help anyone trying to make their mark as supplier to retail." Patrick Ballin, Founder of Mile One, Former Head of Global Supply Chain and Logistics Development at The Body Shop "Clare is the real deal. With The Retail Champion on your side you get straight talking, no-nonsense advice. If you want to grow your business by selling to retailers then you will ignore this book at your peril!" -- Bill Morrow, Founder of Angel's Den, a Global Network of Business Investment Angels Bill Morrow, Founder of Angel's Den, a Global Network of Business Investment Angels "Clare's enthusiastic approach and practical expertise will offer brands who want to sell to retailers invaluable insight to getting their product to market. It can be daunting approaching retailers to pitch your product (or service); this book is the perfect "cheat sheet" to get you started!" -- Kerry Bannigan, CEO & Co-Founder of Nolcha Fashion Week: New York. Kerry Bannigan, CEO & Co-Founder of Nolcha Fashion Week: New York. "Think BIG - Clare's wealth of experience both as a Retailer and as a Service Provider to retailers provides fantastic insight into the art of relationship selling to the Retail Sector. In this book Clare delivers incredible insights into the world of modern retail, what a retail buyer looks for in their suppliers, and navigates the pitfalls and opportunities when negotiating with a retailer. A fantastic read from cover to cover." -- Scott Storey, Managing Director of CTS Retail (Cervello POS & EPOS Partners) Scott Storey, Managing Director of CTS Retail (Cervello POS & EPOS Partners) "Clare's personal experience of the retail industry and wealth of expertise in dealing with companies of all sizes give her a unique insight into how retailer-supplier relationships work.Anyone wanting to sell their products or services to a retailer would be mad not to read this first..." -- Helen Goworek, Senior Lecturer in Marketing, Nottingham Trent University, author of 'Fashion Buying' Helen Goworek, Senior Lecturer in Marketing, Nottingham Trent University, author of 'Fashion Buying' "'Clare Rayner is like a stick of rock, cut her in half and you would find the word 'retail' running right through her. It's in her blood. Not only has she spent all her life at the coal face of retail, she has the technical knowledge to back it up. Forget broad brush approaches, Clare gets down to detail and answers all the questions, stupid and otherwise, that you've ever wanted to ask about growing your business. Her punchy no-nonsense style is for everyone involved in the business of supplying customers with what they want. You can't get a better, more supportive handbook for success'" -- Penny Haslam, TV Business Presenter (as seen on BBC Breakfast, BBC News) Penny Haslam, TV Business Presenter (as seen on BBC Breakfast, BBC News) "Why wasn't this book available when we needed it three years ago!? Insider knowledge of how retailers operate is crucial. Retailers are very different to the corporate IT world we came from; Clare's guidance in our 1-2-1 mentoring sessions was invaluable to Garmentology. On behalf of everyone who is going to read your book, and benefit from you sharing your knowledge, Thank you Clare!" -- Susanne Newman, Founder of Garmentology (Service provider to retailers) Susanne Newman, Founder of Garmentology (Service provider to retailers) "The team at Being U had no retail experience when we went to Clare. We had grand ideas, we knew a lot about our market, we thought we had all the focus we needed. All that changed after my first meeting with Clare. It became apparent that without Clare's input we might have failed. Over the period we worked together we discovered that Clare is actually ALWAYS right! So if you want to sell to retailers you must do one thing - get her book. If you follow Clare's advice your chances of success will dramatically increase!" -- Sadia Sisay, Founder of Being U (Product supplier to retailers) Sadia Sisay, Founder of Being U (Product supplier to retailers) "An excellent guide for any small business who wants to compete in a competitive market place. It's easy to assume that you are 'too small' to fight for business with major retailers, but, in this comprehensive guide, Clare Rayner offers common sense and easy to implement advice that will enable businesses of any size to build the client list they dream of. I'm delighted to see that networking, social networking sites such as LinkedIn, and asking for referrals are covered. Many business development books overlook these vital areas of marketing or take them for granted. " -- Andy Lopata, author of '...and Death Came Third!' and 'Recommended: How to Sell Through Networking and Referrals' Andy Lopata, author of '...and Death Came Third!' and 'Recommended: How to Sell Through Networking and Referrals'

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Sales » General
Home » Books » Business » Marketing » General
Home » Books » Business » Industries » Retailing
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling How to Sell to Retail: The Secrets of Getting Your Product to Market on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top