Table of Contents

• • Chapter - 01: What is data protection?;
  • Chapter - 02: What is marketing?;
  • Chapter - 03: Data protection laws;
  • Chapter - 04: Classifying personal data;
  • Chapter - 05: Legal grounds for marketing;
  • Chapter - 06: Explaining what you do with data with privacy statements;
  • Chapter - 07: Data protection requests;
  • Chapter - 08: Working with partners and suppliers;
  • Chapter - 09: Data security;
  • Chapter - 10: Templates for GDPR;
  • Chapter - 11: Data protection officer;
  • Chapter - 12: AI and marketing;

About the Author

Sachiko Scheuing is an award-winning privacy professional based in Frankfurt, Germany. She serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group (IPG), as European Privacy Officer. She also currently serves as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA). In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries. In 2024, she was named by Women in Data® as one of the 20 most influential women in data and tech.