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How to Win - the Argument, the Pitch, the Job, the Race


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Table of Contents

About the Author ix Acknowledgements xi Introduction 1 1 Developing a Winning Outlook 9 2 Winning the Argument 35 3 Winning the Pitch 75 4 Winning the Job 117 5 Winning the Race 161 Conclusions: Onwards, Upwards and Over to You 209 Notes 227 Index 235

About the Author

Rob Yeung (Ph.D.) is a psychologist, business speaker, management author, TV presenter and Director at Talentspace, a leadership consulting firm. He helps people to achieve their potential.
Rob has a B.Sc. in psychology from University of Bristol and a Ph.D. in psychology from King's College London, University of London. He is a chartered psychologist and Associate Fellow of the British Psychological Society. His clients through Talentspace include Goldman Sachs, BBC, Bartle Bogle Hegarty, KPMG, British Airways, Baker Tilly, Eversheds, HSBC (as well as lots of much smaller businesses). He also worked for two years at a top tier consulting firm The Boston Consulting Group.
He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times.


"If you want to be the best you can be, How to Win will help you to make the most out of the opportunities you have." Dame Sarah Storey, 11-times Paralympic Gold medallist ?Fun to read, strong on evidence and full of useful techniques ? an ideal book for those wanting to get into 1st place.? Dr. Sebastian Bailey, co-founder and President, Mind Gym ?Rob?s advice is practical, to the point and above all effective. Another must-read ? and must-do!? Julian Ranger, Founder & Chairman, SocialSafe "This book is a winner in every respect. Evidence-based advice in a well-constructed, highly-readable and easily recalled format. What's stopping you being a winner? Perhaps it's the fact you've yet to read Rob Yeung's excellent book." Robert Kelsey, author of What?s Stopping You? and What?s Stopping You Being More Confident? "How to Win provides practical information to people on getting ahead in their career, the soft skills necessary to be successful at work, from networking to being more assertive to using political skills. This is a must read for anyone wanting to succeed in their jobs and careers." Professor Cary L. Cooper, CBE, Distinguished Professor of Organizational Psychology and Health at Lancaster University Management School "Inspirational but with practical tips - a must read whether you're starting out or an experienced professional." Carol-Ann White, Global Human Resources Director, branding consultancy FITCH "How to Win is a great blend of compassion and practical experience. Dr Rob Yeung provides simple and logical steps to making a difference and wraps each one in stories and examples that speak to everyone. This book will make you rethink your approach to every situation and applying the ideas will change your life and performance at work in a very positive way. Highly recommended." Gary White, Chief Executive, sales technology company White Springs

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