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Home » Books » Arts & Photography » Performing Arts » Film & Video » General

How to Work the Film & TV Markets

A Guide for Content Creators

By Heather Hale

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Format: Paperback, 284 pages
Other Information: 5 black & white tables
Published In: United Kingdom, 21 July 2017
How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows-the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world-from the American Film Market, NATPE and RealScreen in the United States to FILMART in Hong Kong-details the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are demonstrated alongside hands-on, practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit, and apply and scale proven principles to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success. Heather Hale demystifies these markets and shows you how to navigate these trade shows, making them less intimidating, more accessible, more productive - and fun! This creative guide offers: * An in-depth survey of the most significant film, TV and digital content trade shows around the world; * An overview of the co-production market circuit that offers financing and development support to independent producers; * An outline of the market-like festivals and key awards shows; * A breakdown of who's who at all these events - and how to network with them; * Hot Tips on how to prepare for, execute and follow up on these prime opportunities; * Low-budget key art samples and game plans; * A social media speed tour with a wealth of audience engagement ideas. Visit the book's companion site at for up-to-date information on all these events.

Table of Contents

Introduction * The Differences Between a Market and a Festival * Who Goes? And Why? * Why You Should Go * Who Are You Looking to Meet? * International Sales Agents * What They Do * How to Work with Them * Buyers and Distributors * Financiers * Co-Production Entities * Production Resource Suppliers and Vendors * How To Make The Most of Your Time There * With a Finished Film * Securing Distribution * At the Script Stage * Production Funds * Pre-Sales * Co-Production Opportunities * Locations & Production Assistance * For Career Future: Networking and Education Preparation * Research the Event and Attendees * Mind Map Your Prospect List * Rank and Prioritize Your Target Companies and Individuals * Create Your Personal Market Mission and Agenda Meetings * How, When and Where to Schedule Meetings * The Purpose of Each Meeting * What to Expect * Gauging Success * After Market Follow-Up Marketing Materials * Pitch Package * Logline * Synopsis * One Sheets/Posters * Sizzle Reel * Trailer * Completed scenes * The Financials * Creative Elements * Biographies * DVD * Website * Business Cards Your Pitch * Developing Your Pitch Strategy * How to Pitch * Who Should Deliver the Pitch * When and Where to Pitch * Adjusting your Pitch To Each * Market * Territory * Prospect * What to Bring * What to Leave Behind Parties, Screenings and Everything Else * Getting Party Invites * Which Films to See (if any) - and Why * Educational Opportunities * Networking Opportunities Overview of the Major and Minor Film Markets Market Profiles for Each Major Market to Include: * Name and Sponsor * Official URL * Future Projected (or Typical) Dates * Standard (or Typical) Location(s) * Best For: * Best Value Pass to Buy * Where to Stay * When to Book * Transportation and Getting Around * Suggested Attire * Popular Hang Outs * Resources available * Trade Publications' Special Market Issues * Apps * Online communities * Concierge Services/Help Desks * If You've got the Money... * If You're on a Tight Budget... * If You Can Be There (but Can't Afford to Attend) * If You Can't Be There... * Networking from Afar or on off years * Working adjacent festivals and events * What else to do while you're there Charts or Online Resources: * Annual Calendar of Major Markets * Markets by Continent * Markets by Content * Film * Television Show * Web Series * Documentary * Short Film * Your Activities Calendar * Months Before * Weeks Before * The Day Of * Follow-Up

About the Author

Heather Hale is an independent writer, director, and producer of original programming including the indie feature Absolute Killers (2011), the Lifetime Original Movie, The Courage to Love (2000), several award-winning syndicated series and two Emmy-winning PBS series. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market as well as the Vice President of Event Programming for the National Association of Television Program Executives where she helped design and launch the TV Producers Boot Camp. She serves as NATPE's official pitch prep consultant, preparing producers to pitch to financiers and distribution executives. Heather speaks and consults around the world and is always writing, producing, directing, and raising funds for film and television projects.


"Years of visiting the film and TV markets provide a certain level of knowledge of this complex, global dance of finance, development, networking, co-productions, and the like. With Heather Hales' go-to guide in hand, the complexity of the annual cycle of these crucial markets is remarkably clear and easy. Hales' extensive knowledge and insider tips will guide you to a whole new experience of attending such markets, saving time, money and embarrassment. It's simply superb with constantly-updated key info and tips - worth every penny, and my planned gift to industry friends." -Gabrielle Kelly, Screenwriter, Producer, AFI Screenwriting Faculty "Heather Hale has a keen prospective on the workings on in the film and television marketplace. A must-read for anyone that has a project and needs to know how to maneuver through the challenging aspects of sales and distribution." -Valerie McCaffrey Producer, Casting Director

EAN: 9781138800656
ISBN: 1138800651
Publisher: Routledge
Dimensions: 25.4 x 17.8 centimetres (0.62 kg)
Age Range: 15+ years
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