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How to make an IMPACT


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Table of Contents


Chapter 1: Bullet points ('WiT')

Chapter 2: Graphs

Chapter 3: Tables

Chapter 4: Making comparisons

Chapter 5: Slides

Chapter 6: Numbers

Chapter 7: Document design

Chapter 8: Variances, KPIs and 'flashes'

Chapter 9: Organisation charts

Chapter 10: Next steps

About the Author

Jon Moon is a trainer and consultant in presenting business information clearly. His clients include leading UK business schools and major international companies such as AIG and Unilever. He has delivered talks to the charity sector, to senior civil servants for the training function of the UK's Cabinet Office and worked with the Institute of Chartered Accountants.

Before becoming an independent consultant, Jon was Finance Director of an insurance company and Acquisitions Partner in a FTSE 250 company where he worked on acquisitions, strategy reviews and competitor analysis. He has travelled 100,000 miles investigating frauds. He publishes in the accounting, HR and insurance trade press.


"This book will inform and inspire. It has simple design tips to make work look sharp" - "Business Executive" "Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - "Student Accountant April 2008" Information is power, as the saying goes. But the author argues that clarity and impact are the key and that in too many cases, the presentation of information completely fails to inform and influence. Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. He emphasises that clear work gets results. Documents and analyses get read, people absorb points faster and reach better decisions more quickly. - "People Management January 08"

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