Now Australia's Biggest Toy Shop

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Hug Your Customer
By

Rating

Product Description
Product Details

Reviews

If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook. Agent, Jacques de Spoelberch. (June) Forecast: Blurbs from media and business high rollers, including Today cohost Matt Lauer, former SEC chairman Arthur Levitt and Merrill Lynch CEO David Komansky, will increase awareness, as will ads in the New York Times, the Wall Street Journal and USA Today. Copyright 2003 Reed Business Information.

The CEO of Mitchells/Richards, two of the country's most successful independent clothing stores, here outlines his innovative and successful approach to merchandising and management: hugging, a mind-set that personalizes and saturates every aspect of one's business. Mitchell divides his text into eight sections of four to 11 chapters and concludes each section with a "Hugging Study Guide" that summarizes the highlights one should remember and put into practice. Among these are how to attract and keep great staff, lower marketing costs, maintain higher gross margins and long-term revenues, and adapt Mitchell's ideas to any business. Readers will enjoy Mitchell's numerous anecdotes, and the personable, down-to-earth style allows readers to absorb new ideas easily.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2003 Reed Business Information.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Hug Your Customer: The Proven Way to Personalize Sales and ... on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top