/ Key title Everyone thinks they know the real Gordon Ramsay: rude, loud, pathologically driven, stubborn as hell. But this is his real story... / Gordon Ramsay is the most high-profile chef in the country, and is a huge personality because of his media work. / He has two massively successful TV series' behind him: the BAFTA-winning 'Ramsay's Kitchen Nightmares' and 'Hell's Kitchen', which attracted over 8 million viewers. / Has a strong readership through his 7 bestselling cookery books. / This is the first time he has told his side of his fiery clashes with chefs and tv personalities alike / Full promotion with signings, press and TV: Gordon is as committed to his book as he is to everything he does. / National nationwide consumer campaign on Launch, including double-decker bus-sides and other outdoor media. / Bespoke promotions/prizes available including dinner at the chef's table and charity link ups. / Second consumer campaign in the run up to Christmas, to be made up of Co-op media.