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I Can Take Away Today!
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/ Key title This colourful Dr. Seuss activity book makes maths fun! Join the Cat in the Hat as he strides through number basics with lots of fun-filled activities along the way. Includes special Dr. Seuss reward stickers to let the world know how well you're doing! / 2004 was the Seussentennial (100 years since the birth of Dr. Seuss) / On-going PR and marketing campaign to mark this anniversary -- library and bookshop birthday parties, blanket PR coverage, celebrity events / Links with Macmillan Cancer's Hat Week in September 2004 / Flash-mobbing events in June 2004 Cross-promotions with UIP on the film 'The Cat in the Hat' film / More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004 / Over half a billion books sold worldwide / One of the UK's top ten favourite authors / Dr. Seuss makes learning FUN! / One of a range of four great activity books, perfect for the 'Back to school' slot. / Written in accordance with national literacy and numeracy guidelines

About the Author

Theodor Seuss Geisel - better known to his millions of fans as Dr. Seuss - was born the son of a park superintendent in Springfield, Massachusetts, in 1904. After studying at Dartmouth College, New Hampshire, and later at Oxford University in England, he became a magazine humorist and cartoonist, and an advertising man. He soon turned his many talents to writing children's books, which included the creation of the one and only 'The Cat in the Hat', published in 1957, which went on to become the first of a successful range of early learning books known as Beginner Books.

Reviews

Praise for Dr. Seuss:

"[Dr. Seuss] has...instilled a lifelong love of books, learning and reading [in children]" The Telegraph

"Dr. Seuss ignites a child's imagination with his mischievous characters and zany verses" The Express

"The magic of Dr. Seuss, with his hilarious rhymes, belongs on the family bookshelf" Sunday Times Magazine

"The author... has filled many a childhood with unforgettable characters, stunning illustrations, and of course, glorious rhyme" The Guardian

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