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IGCSE Business Studies
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Table of Contents

Introduction What this book can offer you How to use the book Exam preparation and technique A guide to the exam Coursework guidelines 1 The purpose of business activity 2 Types of business activity 3 Forms of business organisation 4 Government and economic influences on business 5 Other external influences on business 6 Business costs and revenue 7 Business accounting 8 Cash flow planning 9 Financing business activity 10 Organisational structure 11 Managing a business 12 Communication in business 13 Motivation at work 14 Recruitment , training and human resources 15 Employee and employer associations 16 The market and marketing 17 Market research 18 Presentation of information 19 The marketing mix: product and packaging 20 The marketing mix: price 21 The marketing mix: promotion 22 The marketing mix: place 23 Factors affecting production 24 Factors affecting location 25 Business in the international community Answers Glossary Index

About the Author

Karen Borrington teaches at Ecclestone School, Derbyshire and Peter Stimpson teaches at Hurtwood House School, Surrey in the UK. Both authors combine their extensive teaching experience with their roles as Business Studies examiners and moderators for the University of Cambridge International Examinations.

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