As a leading figure in the travel, tourism and hospitality industry, Gary Sain was not only known as a marketing and branding expert, but an expert for personal branding. Gary was extremely passionate about this topic because it helped him achieve his goals and become a respected leader in the industry. Gary passed away on May 4th, 2012 leaving behind a legacy that will continue to inspire others for future generations. As his wife (Pamela) and daughter (Olivia, ) we are continuing his message through our book titled: iBRAND- The Next Generation. iBRAND is a collection of Gary's published articles, notes, presentations and testimonials from friends and colleagues around the world. These chapters contain stories that are full of good life lessons we believe are in danger of becoming obsolete. We hope Gary's legacy will inspire so many others to be the best they can be and enjoy work and life to the fullest
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