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Jon Spoelstra, widely acknowledged to be the best pro-sports marketer in the world, spent 11 years as the general manager of the Portland Trail Blazers. He lives with his wife in Portland, OR.
"A superb book. I couldn't put it down. I kept quoting it to everyone I ran into. Spoelstra knows his stuff and has a proven, no-baloney message for all of us."-- Tom Peters, author of "In Search of Excellence"Spoelstra has a very creative marketing mind. Everyone can learn something from reading his book."-- Philip H. Knight, chairman and CEO, Nike"There are so many fresh marketing ideas...that it will jump-start any company, whether it be a two-person lemonade stand or mega corporation."-- Harvey Mackay, author of "Swim with the Sharks Without Being Eaten AliveFor people who buy tickets to games--and sometimes wonder why they do it--this book is a revealing look at how your favorite team tries to get into your pocket, or at least, how it should be trying to get into your pocket."-- "Portland Oregonian"I was blown away with many of the fresh new marketing approaches this book offers, and equally impressed with its witty and entertaining style. This will become the bible for any person looking to grow his or her business."-- Joseph Sugarman, Chairman, BluBlocker Corporation"Joe Spoelstra is the Doctor J of sports marketing, a man who actually got people to buy New Jersey Nets tickets. In this new book...he puts on display his most dazzling moves."-- John Helyar, co-author, "Barbarians At The Gate"Joe Spoelstra (is) the top marketer in the world, in or out of sports. Reading his book is like getting a PhD in real-world marketing."-- Pat Williams, founder, The Orlando Magic