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Texas-born Charlotte Beers has combined her business insight with an innate Southern charm to become a legend in the competitive world of advertising. Featured on the covers of Fortune and Businessweek as one of the most powerful women in America, Charlotte and her mantra of the difference between products and brands revolutionized major ad campaigns brought unprecedented success to her clients and the advertising agencies she managed. Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, later becoming the first female senior vice president in the firm's history. From J. Walter Thompson, Charlotte brought her skills to Tatham-Laird & Kudner as CEO. Her success led her to her next position as chairman/CEO of Ogilvy & Mather Worldwide, a multinational advertising agency. Harvard Business School still teaches their bestselling case study on leadership entitled ?Charlotte Beers at Ogilvy." From 2001 to 2003, Charlotte served as Undersecretary of State under Secretary of State Colin Powell. For her service, Charlotte was awarded the distinguished service medal, the State Department's highest honor. Charlotte currently serves on the board of Martha Stewart Living Omnimedia and conducts seminars throughout the United States and Europe, teaching women the tools for transforming themselves into managers and leaders in the many industries they represent. Charlotte resides in Charleston, South Carolina.
"Charlotte is the greatest master of knowledge I have ever met. This book will help working women remove their self-imposed blocks and become as great as they are meant to be." -Suze Orman, #1 New York Times bestselling author "Charlotte Beers is: Captivating. Persuasive. Charming. Disarming. Eloquent. Substantive. Successful. Modest. Strategic. Capable. Determined. Convincing. Enough said. Read this book to learn how to be in charge." -Martha Stewart, New York Times bestselling author "A role model and champion to all women who want to make the most of their careers, Beers offers useful guidance on how to seize opportunities, be influential, and shape events." -Publishers Weekly "Reading I'd Rather Be in Charge, I found myself reflecting on my own way of teaching and leading. Charlotte candidly shares with us how she found her own unique path to influence in her exceptional journey in Corporate America and gives us precious advice on how to find ours. I will draw on some of her lessons in my Power and Influence class this season." -Julie Battilana, Associate Professor of Business Administration, Harvard Business School "Charlotte Beers goes straight for the jugular with tales from her meteoric career in advertising. But her true gift is ultimately the ability to teach us all how to be both memorable and persuasive in our own communications. A must read that combines wit and wisdom in equal measure." -Ted Bell, New York Times bestselling author
At first former undersecretary of state and advertising executive Beers's leadership manual seems to tread familiar ground: women have different management strengths from men and must be aware of how prevailing gender stereotypes affect them and others and how their personality affects their work. The first half of the book covers these points and more, and suggests women assess themselves with specific questions to understand their own leadership styles. In the book's second half, Beers breaks a little new ground. Relying less on anecdotes drawn from her management seminars, she gets to the crux of the matter of business leadership-a nice touch, as she advocates the same directness in the workplace-and offers strategies for managing relationships, crafting communications, and presenting with pizzazz. There are good suggestions here, such as resisting the urge to overexplain and creating messages aimed squarely to provoke desired responses. VERDICT Despite the generic subtitle, many professional women will find a great deal of practical wisdom in Beers's experiences and suggestions.-Sarah Statz Cords, The Reader's Advisor Online (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.