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Preface:Why Hunt? xi Introduction: Brilliance Not Required 1 Already Out ere 3 Ready to Unlearn 7 1 Know Your Gig 11 The Discernment 13 The Circle of Competence 17 Gigs Matter 19 The I D E A Principles INTERESTED 2 Be Interested, Not Just Interesting 25 Curiosity at the Trading Post 28 Learning Machines 29 Your Brain Is Open 33 DeBning Your Own Hunt 36 IDEAWORK #1: SELLING THE BEST HOUR OF THE DAY TO YOURSELF 39 DIVERSE 3 Diversifying the Hunt 47 The Color of Your Ideas 49 WhenWeak Ties Are Strong 51 Widening Your Intellectual Bandwidth 54 Bridging DistantWorlds 58 Ideas Are Everywhere 61 IDEAWORK #2: THE I S AND T S 65 EXERCISED 4 Mastering the Habits of the Hunt 71 The Practice of Ideas 73 Begin with an Eye 75 Observing at the Ritz 77 Erecting a Personal Platform of Observation 80 Write It Down 83 Get It Moving 86 Observe Yourself 88 IDEAWORK #3: ASSEMBLING AN IDEA PORTFOLIO 91 AGILE 5 Idea Flow Is Critical 101 The Case of the Guitar Strings 104 Creating Idea Spaces at Pixar 106 Finding the "Informal Bosses" 110 Letting Ideas Percolate 112 When It's Time to "Kill" Ideas 115 IDEAWORK #4: READY, SET, LAUNCH 121 6 Create Great Conversations 129 "Continuers" and "Terminators" 132 The Value of a Naive Question 136 Preparing for the Big Conversation 138 Epilogue: Thoreau and the I-D-E-A Assessment 143 References 151 Acknowledgments 161 About the Authors 165 Index 167
Andy Boynton is the dean of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school's highly-rated global Executive MBA program. Bill Fischer is a professor at IMD.He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, inShanghai, China. William Bole is a journalist and a research fellow of the Winston Center for Leadership and Ethics at Boston College.