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Imagining la Chica Moderna


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Table of Contents

Illustrations ix
Acknowledgments xiii
Introduction 3
1. Visualizing the New Nation 21
2. En Mexico como en Paris: Fashioning la Chica Moderna 44
3. Domesticating la Chica Moderna 73
4. Picturing Working Women 102
5. La Moda Mexicana: Exotic Women 127
Conclusion. Imagining "Real" Mexican Women 156
Notes 163
Bibliography 173
Index 195

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How the global "new woman" phenomenon of the early 20th century played out in Mexico

About the Author

Joanne Hershfield is Professor of Media Studies and Chair of the Curriculum in Women's Studies at the University of North Carolina, Chapel Hill. She is the author of The Invention of Dolores del Rio and Mexican Cinema/Mexican Woman, 1940-1950 and a coeditor of Mexico's Cinema: A Century of Film and Filmmakers.


"Joanne Hershfield's book will become an essential reference guide for unpacking la chica moderna as a central trope of postrevolutionary Mexican society. By demonstrating the ways that 'the modern girl' was simultaneously cosmopolitan and native, Hershfield makes sense of the seemingly out-of-place phenomenon of the 'Mexican flapper' and her multiple meanings within the project of Mexican nationhood." Eric Zolov, author of Refried Elvis: The Rise of the Mexican Counterculture "Imagining la Chica Moderna is an engaging book that both demonstrates the role of gender in fashioning the Mexican nation and underscores the primacy of popular culture in that enterprise." Ann Marie Stock, editor of Framing Latin American Cinema: Contemporary Critical Perspectives

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