Born in Indonesia and raised in Singapore, Margaret's career spans over seventeen years of creating narratives for multimedia, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Creative Lead, Writer, and Disney Imagineer on multiple award-winning projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Rise of the Resistance, National Geographic Base Camp, and the NASA Kennedy Space Center Visitor Complex. She is the author of Immersive Storytelling for Real and Imagined Worlds (2022), Reimagined Worlds: Narrative Placemaking for People, Play, and Purpose (2024), and The Art of Immersive Storytelling: Strategies From the Gaming World (2025).
"When I began at Walt Disney Imagineering, almost everything about
the business was conveyed through oral tradition. That was forty
years ago. Margaret Kerrison has created a source with this book,
Immersive Storytelling. The communal wisdom, experience, and
real-world examples collected here represent a career's worth of
exposure. Immerse yourself."
-- Joe Rohde, Veteran Executive of Walt Disney Imagineering
"Throughout this book, Margaret Kerrison illustrates the artistry
of so-called escapism, making the case that the entertainment we
experience will continue to blur the lines between the storyteller
and story participant. Entering a story is no mere escape; it's how
we make sense of the world around us."
---- Todd Martens, theme park journalist for the Los Angeles
Times
"I didn't know I was in desperate need of this book until I started
reading the first page; after that, I sat down and immediately
devoured the rest while also marking up sections I knew I wanted to
return to later. Immersive Storytelling for Real and Imagined
Worlds is a must-own book for anybody interested in designing 360°
immersive experiences. Get your sticky notes and highlighters
out!
---- Kathryn Yu, Executive Editor, No Proscenium
"Margaret invites every writer or would-be writer to consider their
world building from a 360 degree vantage point. She also dares to
make it personal. Margaret's belief that the personal, if handled
correctly, can be universal, and is an invitation for all of us,
regardless of ethnicity, nationality or gender to investigate why
the stories we want to tell matter."
---- Shelby Jiggetts-Tivony, Vice President Creative & Advanced
Development, Disney Live Entertainment
"For anyone who is involved in the development of immersive
experiences or who aspires to be, Margaret Kerrison has written a
comprehensive guide that unlocks the process for success. The
result is a vital resource for anyone who wants to tell stories
that captivate visitors and ensure an emotional connection with the
content. Margaret generously shares her creative process and
provides insights that will continue to elevate the art of
immersive storytelling."
---- Jon Georges, Executive Producer, Walt Disney Imagineering
"Margaret Kerrison's excellent book, Immersive Storytelling, is a
fantastic resource for all of us, from novice storytellers to
seasoned creative types looking for inspiration and fresh insight.
Designing a truly sensorial and immersive environment is about bold
investigations and the power of discovery, just as it is about
detail and subtlety. Margaret's book shares plenty of these
complementary nuances."---- Rob Ball, Managing Director, ArtCenter
Berlin, ArtCenter College of Design
"Margaret writes with a wit and clarity that makes for an easy read
while also using her experience and insights to showcase the
fundamental truths that must be present in order to capture the
imagination of any visitor to your design. You will want this book
on your shelf as a reference you will return to again and
again."---- Cory Rouse, Creative Director, Walt Disney
Imagineering
 |
Ask a Question About this Product More... |
|
