Introduction 1 Part I: Getting Started with Influencer Marketing 5 Chapter 1: Influencer Marketing 101 7 Chapter 2: Digging Deeper into Influencer Marketing 25 Part II: Identifying Influencers 39 Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41 Chapter 4: The New Rules of Engagement 51 Chapter 5: Outsourcing Influencer Marketing 65 Part III: The Main Platforms for Influencer Marketing 71 Chapter 6: Blog Influencers 73 Chapter 7: Instagram Influencers 89 Chapter 8: Twitter Influencers 103 Chapter 9: Facebook Influencers 117 Chapter 10: Pinterest Influencers 127 Chapter 11: Video Influencers 139 Part IV: Measuring Your Success 153 Chapter 12: Meeting Metrics 155 Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167 Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175 Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185 Part V: Creating Stellar Influencer Marketing Campaigns 193 Chapter 16: The Six Secrets to Influencer Marketing Success 195 Chapter 17: Putting It All Together 207 Chapter 18: Five Pros Doing It Right 215 Part VI: The Part of Tens 225 Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227 Chapter 20: Ten Online Resources for Influencer Marketing Information 237 Appendix: Federal Trade Commission Guidelines 243 Index 249
Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.