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Table of Contents

Intro 1. Introduction 010 A Brief History of Infographics 014 The Purpose of This Book 018 What This Book Is Not 018 A Note on Terminology 019 How to Use This Book 024 Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028 Varied Perspectives on Information Design: A Brief History 031 Objectives of Visualization 038 Appeal 040 Comprehension 044 Retention 050 Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056 Static Infographics 060 Motion Graphics 074 Interactive Infographics 082 Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088 Understanding the Visual Storytelling Spectrum 090 Chapter 04. Editorial Infographics 112 What Are Editorial Infographics? 114 Origins of Editorial Infographics 122 Editorial Infographic Production 128 Chapter 05. Content Distribtion: Sharing Your Story 146 Posting on Your Site 149 Distribution Your Content 152 Patience Pays Dividends 159

About the Author

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company , the Atlantic , TIME , Forbes , the Wall Street Journal , and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.

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