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The Innovation Book

INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: * How do you become a more innovative thinker? * How do you lead and manage creative people? * How can you use innovation tools to get the best results? * How can you engage people with innovation? * How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. "Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention." Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager "Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended." Broc Edwards, SVP, Director of Learning & Leadership
Product Details

Table of Contents

About the author Author's acknowledgements Publisher's acknowledgements Introduction How to use this book? What is innovation? part one: Your creative self Nurturing your creative genius Seeing what others do not see Becoming a more powerful innovator Giving up old ideas for better ideas part two: Leading innovators Building a better, bigger brain Organising people for innovation Creating powerful innovation culture Motivating innovators part three: Creating innovation Using the power of (creative) rebels Making new ideas useful Grinding your way from insight to (successful) innovation Measuring (unmeasurable) innovation part four: Winning with innovation Winning and losing with innovation Making innovation popular Selling new ideas Renewing, transforming and disrupting Surfing waves of creativity part five: The innovator's Toolkit Creating (smarter) new ideas Altshuller's innovation pyramid Burgelman and Seigel's minimum winning game Osborn and Parnes' creative problem-solving Altshuller's theory of inventive problem-solving (TRIZ) Osterwalder's business model canvas Amabile's internal and external motivation Guilford's convergent and divergent thinking Ries' build-measure-learn wheel Shaping better futures Christensen's disruptive innovation Schroeder's innovation journey Usher's path of cumulative synthesis Van de Ven's leadership rhythms Friend's three types of uncertainty Teece's win, lose, follow, innovate grid d.school's design thinking modes Sharing beautiful ideas Henderson and Clark's four types of innovation Rogers' adoption and diffusion curve Abernathy and Utterback's three phases of innovation Chesbrough's open innovation March's exploration vs. exploitation Johnson and Johnson's constructive controversy cycle Powell and Grodal's networks for innovation Boyd's OODA loop Final words More reading for curious people Index

Promotional Information

The Innovation Book will help managers lead their teams to do things differently and achieve powerful business results.

About the Author

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book. Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything. His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC. www.maxmckeown.com / www.twitter.com/maxmckeown

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