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Innovation, Development and Commercialization


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Table of Contents

Chapter 1 - Introduction Chapter 2 - High-Technology Strategic ContextChapter 3 - Aggregate StrategyChapter 4 - Marketing ManagementChapter 5 - Product Platform and Knowledge Integration Chapter 6 - Product Development Process Chapter 7 - Excellence in Design and Product ReliabilityChapter 8 - Flawless Execution and Global Resource Management Chapter 9 - Project Management in Product Development Chapter 10 - Best Practices for Managers of Product Development Chapter 11 - Managing Product and Technology Portfolios for Shareholder Value Chapter 12 - Appendix: Semiconductor Manufacturing Process EquipmentIndex

About the Author

Dariush Rafinejad is has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California.


"Innovation, Product Development and Commercialization presents a holistic framework for the development of high-technology products. A systems approach is advocated and illustrated in which all of the functional units within a firm interactively contribute to the product realization process. I found the discussion of a flexible vs. a structured product development process especially enlightening. Also the exposition on platforms and derivatives provides absolutely essential knowledge for all product designers. The case studies throughout this book effectively illuminate the issues and provide focus. This is a book to which every serious student and practitioner of product development should read." -Robert Carlson, Professor, MS&E Department, Stanford University

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