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Innovation Management and New Product Development


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Table of Contents

Part One: Innovation management
Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study)
Chapter Two: Economics and Market Adoption
Chapter Three: Managing Innovation Within Firms (Rewritten)
Chapter Four: Innovation and Operations Management (R Noble)
Chapter Five: Managing Intellectual propertyPart Two: Managing technology and knowledge
Chapter Six: Managing Organisational Knowledge (New Case Study)
Chapter Seven: Strategic Alliances And Networks
Chapter Eight: Management of Research & Development
Chapter Nine: Managing R&D projects (New case study)
Chapter Ten: Open Innovation and Technology TransferPart Three: New Product Development
Chapter Eleven: Product & Brand Strategy
Chapter Twelve: New Product Development (New Case Study)
Chapter Thirteen: Packaging and Product Development
Chapter Fourteen: New Service Innovation
Chapter Fifteen: Market Research and its Influence on New Product Development
Chapter Sixteen: Managing the New Product Development Process

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