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The Innovation Stack


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The co-founder of Square outlines an inspiring philosophy of entrepreneurship, telling the story of how his company was born out of a passion to solve frustrating problems in both business and society, and giving entrepreneurs a strategic guide to building a resilient business.

About the Author

James McKelvey is a serial entrepreneur, inventor, philanthropist and artist. He is the cofounder of Square, was chairman of its board until 2010, and still serves on the Board of Directors. In 2011, his iconic card reader design was inducted into the Museum of Modern Art. In 2016, McKelvey founded Invisibly, an ambitious project to rewire the economics of online content. In 2017, he was appointed as an Independent Director of the St. Louis Federal Reserve.


"McKelvey tells the remarkable story of how with Square, he started a business that would transform an industry, along the way unlocking a whole new model for innovation. An inspiring call to action for entrepreneurs who want to tackle problems that affect our everyday lives, with perseverance and some crazy ideas." -Steve Case, chairman and CEO of Revolution, cofounder of AOL, and author of The Third Wave: An Entrepreneur's Vision of the Future

The Innovation Stack
is a deeply useful book about the characteristics of successful companies and how and why to build one, complete with inspiring case studies that literally span centuries. But it's also much more than that: a witty, humane exploration of living in the complicated, inequitable world we all share and are working to make it less so." -Eric Ries, entrepreneur and bestselling author of The Lean Startup

"Who can say they went up against Amazon-and won? Jim McKelvey can, and this book tells how." -Peter Thiel, entrepreneur, investor, and author of Zero to One

"Growing up in the Show Me State-aka Missouri-made me skeptical of everything . . . especially Jim McKelvey. I'd say more but I'm out of charact" -Jack Dorsey, cofounder and CEO of Twitter and Square

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