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The Innovation Ultimatum
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Table of Contents

Foreword: Don't Fear the Future . . . Prepare for it xiii Introduction: To Survive, Every Company Must Become a Tech Company xv The Innovation Ultimatum xv The Innovator's Palette xvi Should I Be Afraid or Excited? xix Getting the Most Out of This Book xx Don't Panic; Don't Wait; Get Help xxi Part I: Six Technologies That Will Reshape Business in the Next Decade 1 1 Artificial Intelligence 3 What is it and Why is it Important? 3 What Can You Do with It? 6 How AI Works 22 Beyond Deep Learning: The Future of Artificial Intelligence 27 Narrow, General, and Super Intelligence 30 Strategies to Get You Started 31 2 Sensors and the Internet of Things (IoT) 37 Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected 38 What Can You Do with It? 40 Strategies to Get Eyes on Your Business and Act on Events in Real Time 55 3 Autonomous Machines-Robots, Cobots, Drones, and Self-Driving Vehicles 57 What are they and Why are they Important? 57 What Can They Do? 58 Strategies for Success 65 4 Distributed Ledgers and Blockchains 67 Beyond Cryptocurrencies: Why Blockchain is a Big Deal 67 Blockchain 101 69 Cryptocurrencies, Tokens, Smart Contracts, and dApps 71 Establishing Truth in a Trustless World 74 Shifting Incentives with Token Economics 75 Key Applications for Blockchain Technology 76 The Future of Blockchain 87 Strategies to Get You Started with Blockchain 89 5 Virtual, Augmented, and Mixed Reality 93 What are they and Why are they Important? 93 What Can You Do with Them? 96 Strategies for Success 101 6 Connecting Everything and Everyone: 5G Networks and Satellite Constellations 105 5G-A Lot More Than Just Faster Phones 106 Connected Factories, Hospitals, Cities, Vehicles, and People 109 The Structure of 5G Networks 111 Connected Planet: Reaching the Next 4 Billion People 114 Part II: Key Concepts to Help Your Business Adapt and Thrive 119 7 Align Your Automation Strategy with Your Corporate Purpose 121 Automation is Inevitable: Make Sure You Get it Right 122 Raise Your Aim: Solve a Higher Class of Business Problems with the Intimacy of IoT 126 Build Human/Machine Partnerships to Boost Productivity, Improve Quality, and Increase Employee Engagement 130 The Importance of a Thoughtful Approach to Automation 136 8 The Data Ultimatum: Data as Fuel for Business Innovation 139 The Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences 139 Create New Value with Data 144 Elevate Your Offering: Products to Services to Experiences to Transformations 145 Data Spirals: Create Increasing Levels of Value Using Moore's Law of Data 146 9 The Future of Work: What to Expect and How to Make Yourself "Robot-Proof" 149 The History of Work: From the Physical to the Knowledge Era 149 The Next Era of Work: Augmented Work 150 Automation Armageddon: Plan a "Robot-Proof " Career 152 New Technology Creates New Types of Work 160 Keeping the World Spinning in the Postautomation Economy 161 Part III: Lessons from Industry, Sector by Sector 165 10 Keeping Healthcare Healthy: What Every Business Can Learn from Healthcare Tech 167 The Challenge: Meeting the Needs of an Aging Population 168 Artificial Intelligence Improves Patient Interactions and Outcomes 169 Healthcare Gets Personal with Precision Medicine 174 Drones Save Lives 175 The Remote-Monitored Patient: Sensors and Wearables Flip the Model 177 Blockchain-Based Medical Records Reward Healthy Behavior and Take Us Beyond Accidental Wellness 178 Augmented Reality and 5G Transform Telesurgery and Telemedicine 180 11 Transforming Human Mobility: What Every Business Can Learn from Transport Tech 183 The Challenge: Climate, Traffic, and Moving Deathtraps 183 The Next Revolution in Human Mobility: Horseless, Driverless Carriages 185 Vehicles Morph from Products to Services 186 Autonomous Platforms Bring Services to Your Door 189 Autonomous Trucks Transform Haulage 190 Going 3-D: Tunnels, Gondolas, and Passenger Drones 191 Decarbonizing: Electric Cars, Trucks, Trains, Ships, and Planes 194 12 Surviving the Retail Apocalypse: What Every Business Can Learn from Retail Tech 199 The Challenge: E-Commerce and the Retail Apocalypse 200 Digital, Frictionless, and Unstaffed Stores 201 Shopping with Smart Shelves, Chatbots, and Robots 204 AI Transforms the Shopper Journey 206 Home Shopping with Voice, Gesture, and Augmented Reality 209 13 Cheap, On-Time, Safe, and Genuine: What Every Business Needs to Know about Future SupplyChains 211 The Challenge: Shifting Expectations and Widespread Fraud 211 Streamlined Logistics with IoT, Autonomous Vehicles, Robots, and Drones 216 Blockchain Speeds Audits, Builds Provenance, Aligns Incentives, and Fights Fraud 219 How to Build a Brand-Centric Supply Chain 221 14 Smart Factories and Augmented Factory Workers: What Every Business Can Learn fromManufacturing Tech 225 The Challenge: Mass Customization and Globalization 226 Generative Design Melds Human Creativity and Machine Intelligence 227 Robots and Cobots Boost Productivity and Reduce Worker's Comp Claims 228 Digital Dexterity: Next-Generation Robots Learn to Manipulate Objects as Humans Do 230 Exoskeletons Turn Factory Workers into Ellen Ripley 231 Augmented Workers Improve Training, Aid Compliance, and Reduce Liability 232 Your Next QA May Be an AI 233 Distributed Manufacturing and the Mega Corporation with One Employee 234 Industry 4.0/5.0 and the Sentient Factory 239 15 Removing Chaos from Construction and Intermediaries from Transactions: What Every BusinessCan Learn from Real Estate Tech 243 The Challenge: Mistakes, Margins, and Glacial Transactions 243 Generative Design Transforms Architecture 245 From 2-D Plans to 3-D Augmented Reality Models 246 Robot Construction Workers, Drones, and 3-D-Printed Structures 247 AI Aids Real Estate 249 Blockchains Speed Transactions, Limit Fraud, and Create New Funding Models 250 Tokenized Assets Democratize Property Investment 252 Crowdfunded Mortgages Compete with Banks 253 16 Preparing Our Population for the Post-Automation Economy: Lessons for the Future of Education 255 The Challenge: A System Designed for a Bygone Era 255 How Technology is Transforming the Sector 258 Stagnant Sectors Will Experience the Same Pressures as Education 262 17 Embracing Technology in the Service of People 265 Strategies Lie at the Intersection of Possibility and Purpose 265 Honor Individuality, Elevate Human Work, and Create Frictionless Experiences 267 Key Strategic Discussions You Must Drive to Determine Next Steps 270 Final Thoughts and Encouragement for Tomorrow's Leaders 275 Acknowledgments 277 About the Author 281 Index 283

About the Author

STEVE BROWN is the former futurist of Intel Corporation. He now runs Possibility and Purpose, a speaking and consulting business that helps leaders to imagine and build a better future. Steve inspires people to imagine how technology will reshape industries, change how we live, and forever alter the world of work. He promotes a positive future where companies use the latest technologies to create new products and services, optimize operations, empower employees, and delight customers. Steve has been featured on CNN, BBC, Bloomberg TV, and in The Wall Street Journal, Wired magazine, amongst other media outlets. He lives in Portland, Oregon.

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