COVID-19 Response at

Read what we're doing...

Inside Coca-Cola


Product Description
Product Details

About the Author

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

DAVID BEASLEY is a writer based in Atlanta.


"Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." --Publishers Weekly (starred review)"For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." --Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." --Booklist"A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." --Business Standard (India)

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top