Absolutely Australia's Lowest Prices

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

New or Used: 6 copies from $100.99
Product Details

Table of Contents

Part I. THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels Part III. IMC MEDIA TOOLS 8. Digital and Alternative 9. Social Media 10. Alternative Marketing Part IV. IMC PROMOTIONAL TOOL 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs Part V. IMG ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Integrated Advertising, Promotion, and Marketing Communications, Global Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top