CONTENTS
Chapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis Communication
Chapter 2 – The Cultural Imperative in Risk and Crisis Communication Best Practices
Chapter 3 – Building the Cultural Model of Risk and Crisis Communication
Chapter 4 – The IDEA Model of Instructional Risk and Crisis Communication
Chapter 5 – The Culture Neutral Approach
Chapter 6 – The Culturally Sensitive Approach
Chapter 7 – The Culture Centered Approach
Chapter 8 – Implications of Emphasizing Culture in Risk and Crisis Communication
Chapter 9 – The Need for an Ethical Framework
Chapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication
Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida.
Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.
Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida
"By emphasizing the cultural approach, this book brings an
essential perspective into the field of risk and crisis
communication. In today’s globalized and multicultural societies,
understanding cultural differences is critical to the design of
effective risk and crisis messages. Littlefield, Sellnow & Sellnow
present a general understanding of how culture is an important
prerequisite for successful communication, but also deliver
in-depth analyses of contemporary crises, which show why messages
are more or less effective with different culturally diverse
groups. This is an inspiring work and a must-read for both
communication practitioners and scholars."
*Bengt Johansson, University of Gothenburg*
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