ContentsIntroduction: The Interface
1. Eliot Noyes, Paul Rand, and the Beginnings of the IBM Design Program
2. The Architecture of the Computer
3. IBM Architecture: The Multinational Counterenvironment
4. Naturalizing the Computer: IBM SpectaclesConclusion: Virtual Paradoxes
John Harwood is associate professor of architecture in the John H. Daniels Faculty of Architecture, Landscape, and Design at the University of Toronto.
In this fascinating book, John Harwood shows clearly and
convincingly how architects and industrial design consultants
calculatedly worked with IBM to shape the public image of the
corporation and its products. The Interface is
-Henry Petroski, Duke University, author of The Pencil and The Essential Engineer"
This is not only a brilliant but a necessary book: design is
the future of computing; the IBM design team run by Eliot Noyes was
the most important in commercial history, and helped shape not only
the industry but the modern world. The book almost couldn't help
being brilliant, given the extraordinary richness and depth of the
design team Noyes assembled-a richness never equaled in design
history-with Saarinen and Roche, Paul Rand and the Eames Studio
plus Noyes himself contributing everything from architecture and
graphics to industrial and machine design, films and museum
exhibits. Anyone who cares about modern computing, modern design or
the future of technology needs this book.
-David Gelernter, Yale University
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