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International Business


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Table of Contents

Part One The World of International Business
Chapter 1: Regional and Global Strategy
Chapter 2: The Multinational Enterprise
Chapter 3: The Triad and International Business

Part Two: The Envrironment of International Business
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions

Part Three International Business Strategies
Chapter 8: Multinational Strategy
Chapter 9: Organizing Strategy
Chapter 10: Corporate Strategy and National Competitiveness
Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms

Part Four: Functional Area Strategies
Chapter 12: Production Strategy
Chapter 13: Marketing Strategy
Chapter 14: Human Resource Management Strategy
Chapter 15: Political Risk and Negotiation Strategy
Chapter 16: International Financial Management

Part Five: Regional Strategies
Chapter 17: European Union
Chapter 18: Japan
Chapter 19: North America
Chapter 20: Emerging Economies
Chapter 21: China
Chapter 22: Corporate Ethics and the Natural Environment

Promotional Information

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

About the Author

Alan M. Rugmanis Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.
Simon Collinsonis Professor of International Business and Innovation at the Henley Business School, University of Reading.

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