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International Business
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Table of Contents

  • PART I. FOUNDATION CONCEPTS
  • 1. Introduction: What Is International Business?
  • 2. Globalization of Markets and the Internationalization of the Firm
  • 3. Organizational Participants That Make International Business Happen
  • PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
  • 4. The Cultural Environment of International Business
  • 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
  • 6. Theories of International Trade and Investment
  • 7. Political and Legal Systems in National Environments
  • 8. Government Intervention in International Business
  • 9. Regional Economic Integration
  • 10. Understanding Emerging Markets
  • 11. The International Monetary and Financial Environment
  • PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
  • 12. Strategy and Organization in the International Firm
  • 13. Global Market Opportunity Assessment
  • PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
  • 14. Exporting and Countertrade
  • 15. Foreign Direct Investment and Collaborative Ventures
  • 16. Licensing, Franchising, and Other Contractual Strategies
  • 17. Global Sourcing
  • PART V. FUNCTIONAL AREA EXCELLENCE
  • 18. Marketing in the Global Firm
  • 19. Human Resource Management in the Global Firm
  • 20. Financial Management and Accounting in the Global Firm

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